INTERVIEW WITH A FRENCH ENTREPRENEUR MOM IN AMERICA : A FASHION JOURNEY BETWEEN 2 WORLDS
When Alexia moved from the cobblestone streets of Paris to the bustling neighborhoods of Atlanta GA, she brought more than just her suitcases. She carried with her a distinctly French perspective on motherhood, style, and the art of raising children. Today, as the founder of ShopAmour, she brings together the best of two cultures through her exquisite children's clothing selection that blends French elegance with American way of life.
It's fascinating to hear her talk about the beautiful contrasts between her native France and her adopted American home. Through her unique lens, we gain insight into how these cultural differences shape not only her business but also her approach to family life and education.
About ShopAmour
ShopAmour is a curated online boutique bringing emerging French children’s clothing brands to the U.S. With a focus on natural fabrics like 100% cotton and linen, every piece is ethically made, Oeko-Tex 100 certified, and designed with timeless elegance. It's a bridge between timeless French chic with the everyday needs of modern American families : style without compromise.
It was created out of necessity : Alexia, born and raised in Paris but married to a British American husband simply couldn’t find clothes in the U.S. that matched the quality, comfort, and aesthetic she had grown up with in France. So she started importing clothes for her own two children, and Amour was born.
Ranging from newborns to 8t for both boys and girls, with two main collections (a summer and winter one) and small monthly drops (for occasions such Valentine's, Back to School, 4th of July), the boutique offers a wide array of choice all year long. With dresses, tops, bottoms, swimwear and even accessories, little ones are fully dressed from head to toe.
The shop carries over 10 different brands with plans to increase. Amongst them can be found : the iconic Tartine et Chocolat, Marie Puce famous for its charming Liberty prints, Kidiwi reknown for its preppy aesthetic, Loir Paris and many more.
On Family Life
What French parenting values do you hold onto most dearly, and which American ones have you embraced?
Alexia : French parenting emphasizes autonomy, structure, and boundaries from a very young age — values I truly believe create confident, secure children. For example, mealtime is sacred in France: we all sit together, we talk, we slow down. That ritual is something I hold onto dearly. On the American side, I love how involved parents are in the kids' extra curricular activities. Kids are at the center of family life, which I believe is different from a French family.
What is your favorite French family tradition?
Alexia : One of my favorite French traditions is the simple joy of going out for a "goûter" — the afternoon snack. In France, it’s a sacred little ritual, especially for kids. Since moving to Atlanta, I’ve kept that tradition alive by taking my kids out for pain au chocolat after preschool or on weekends. It’s become our little adventure — we’ve tried just about every bakery in the city, and I think I could give tours at this point! It’s not just about the pastry; it’s about slowing down, being together, and turning an ordinary moment into something special.
On Fashion and Style
What inspired you to bring French children’s fashion aesthetics to the American market?
Alexia : At first, it was just frustration. I’d return from France with a suitcase full of clothes because I couldn’t find breathable, beautiful, well-made options here. I realized that French kids’ fashion is more than style — it’s about values: quality over quantity, elegance without being overdressed, and letting kids move, play, and feel comfortable. I wanted to bring that philosophy here — and show American parents that there is a different, more intentional way to dress children.
What fabric choices reflect your French heritage in your clothing line?
Alexia : I only carry pieces made from natural fabrics like 100% cotton, linen, and wool — no polyester, no fast fashion shortcuts. You’ll see delicate collars, soft colors, timeless prints, and that “effortless chic” we’re known for.
On Business
What advice would you give to other entrepreneurs balancing two cultural identities?
Alexia : Use it as your superpower. Being between cultures means you naturally see what’s missing, what can be improved, and how to connect dots others don’t see. For me, it was realizing that French fashion isn’t just a look — it’s a mindset. And that mindset resonates deeply here when presented the right way.
About Atlanta
Can you share about some of your favourite family friendly spots in Atlanta?
Alexia : Atlanta has truly become home for us, and I love how many spots feel welcoming to both parents and kids.
For our afternoon pain au chocolat tradition, we love Saint Germain — it’s the real deal, and stepping inside feels like being back in France. When it comes to restaurants, Anis Café & Bistro is such a hidden gem. It reminds me of Provence — the terrace, the food, even the atmosphere — and they have toys for the kids, which is such a thoughtful touch.
And then there’s Bartaco — I discovered Tex-Mex in Atlanta, and now I’m hooked! It’s vibrant, delicious, and super easy with kids. Finally, we all love going to the Atlanta Zoo. It’s fun, educational, and a great way to spend some family time.
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